Industry Expertise

Google MyBusiness Key Factors

Interested in increasing your listing's rank in Google MyBusiness? If so, here are 7 things you need to know:

Ranking Factor #1: Your Address

If you are looking for high rankings for keywords that are related to a particular city or town, then your business' address should be in that city or town.

For instance, if you want your business to be found for local searches in Atlanta- then your business should have a physical address in Atlanta.

Ranking Factor #2: Business Category

Many people make the mistake of listing their Google MyBusiness page in the incorrect category. For instance, if you are a real estate agent then you should not be categorized as an attorney. While this seems obvious, there is also more to it... You can categorize your business in more than one category, an option that is often overlooked by businesses.

If you are a bed and breakfast, you want to categorize yourself both for hotel accommodations as well as a restaurant. This can make a significant difference in the amount of exposure your business receives!

Ranking Factor #3: Business Name Keywords

  • August 1st, 2018: Google release a large algorithm update that has impacted organic and local rankings
  • One core change in the update has been to demote the ranking of pages that provide advice if they have questionable or low E-A-T (Expertise, Authoritativeness, Trustworthiness)
  • Many of the impacted pages are known as YMYL (Your Money or Your Life) pages. These are pages that offer health or financial advice or offerings

On August 1st, 2018- Google released an update which they referred to as a "broad core algorithm" update without going into any contextual or functional explanations of the update (per usual, for Google). Because of the uproar that "major updates" like Penguin, Panda, Hummingbird, etc. have caused through the SEO and content communities, it's likely that Google carefully crafted the wording of "broad core algorithm update" to avoid similar pushback as they have experienced in the past.

Similar to an attorney protecting a client, Google has referred back to their statements in March where they stated that 'site owners should continue to focus on building great content.' Thanks, Google- for outlining what you perceive to be 'great content' in your vague, but attorney-friendly, statement. 

Online Review Management ServiceYour reputation matters. What people think and say about your company- it’s important. And it’s not just for the reasons that you’re thinking. I mean, sure- there’s the obvious reasons... Like the fact that more than 95% of people search local businesses online... Or that 91% of people read online reviews about those businesses.

But it doesn’t stop there...

The internet gives consumers instant access to unprecedented amounts of information. Think of it as having a close friend that had done business with any local business you might be considering and they could tell you all about their experiences with each one of those businesses... Because 84% of people trust online reviews as much as they do a personal recommendation from a trusted source. Think about that... 84% of people will trust what other customers are saying online about your business as much as they would trust a personal review from a friend. So clearly- the online ratings and reviews matter!

Some people think: Oh, this doesn’t apply to me... I already have some good reviews for my business.

Well, hold on just a second... 73% of consumers think that reviews older than 3 months are irrelevant. They want to see how your company is performing NOW, and the vast majority of all consumers look at 2 or more reviews before making a buying decision.

System X Designs - Professional Web Design and DevelopmentFor me, I believe it all it begins with mindset. How you think about your customers has a direct correlation on how successful your business will be. I make a living off of referrals from current clients introducing me to my next client. So it's not enough to just pay lip service to the idea that my success depends on the success of my clients. I have to live it.

My name is Richard; I'm the President and Founder of System X Designs.

I truly believe that we have to create a win-win situation for both parties involved. It starts with how you think you about your clients. Are you going to be just another vendor, or another service provider to them? Or are you going to be more than that? Are you going to be a true partner to their business...? That's what we strive for. When you really consider your team to be a part of your clients' business, and their business to be a part of yours, then and only then is there that level of collaboration that occurs. That's when you can really get to a level of transparency, problem-solving, goal setting, and successful outcomes that you just can't reach when you're just another service provider. That's what we strive for with our clients. We want them to not only be pleased with the outcome of their projects- but we want them to consider us such close partners that their only hesitation they have in reffering us to other businesses is that they want to keep us all to themselves.

QR Code ScannerMore and more companies are taking advantage of evolving technologies to enhance their capabilities in lieu of adding additional headcount. Ranging from investments in superior software solutions that can handle the tasks of numerous employees, technology can act as an efficiency multiplier when properly utilized.

Let’s take a look at two possible scenarios where an organization invested in technology instead of bringing on additional personnel.

Hardware:

An electronics distributor was shipping tens of thousands of boxes every month to fulfill orders. These boxes ranged from small hard drive boxes to large refrigerator boxes and everything in between. Overall, a study showed that in one year they used hundreds of different box sizes and configurations. This placed a strain on them as they had to inventory varying sized boxes at any given time, and maintaining proper levels of inventory was both burdensome and expensive.

Data Integrity and Accuracy - Google AnalyticsBusiness owners are busy managing schedules and overseeing their budgets, so what do they need with data? Once they have it in hand, why should they be worried about its integrity and accuracy?

Business owners in the franchise market have a lot on their plates, but the right information can be the difference between end-of-business decisions and multi-chain franchises.

Compare your data to see if what you’re doing today could negatively affect your business tomorrow.

What is Data Integrity and Accuracy?

Data integrity and accuracy refer to the quality of information you’re using to make decisions. Data’s sole purpose is to offer insight so you can improve business decisions on a broader scale. Low-quality data doesn’t have integrity or accuracy. Higher quality data is reliable and trustworthy. Quality, therefore, is more important than quantity.

Atlanta Ga SEO ServicesThe method(s) that companies use to make requests of other internal employees or departments can have a significant impact on the amount of time that it takes to fulfill those requests. Many organizations rely on email, phone calls, or texts to generate these requests instead of having a more structured process in place. Many times, this will result in one (or more) of several different undesirable outcomes:

  • The information provided is overlooked or missed by the recipient
  • The recipient is not the person to whom the request should have gone
  • The information in the request is incorrect or incomplete (missing part numbers, missing a shipping destination address)
  • The information is formatted carelessly, making it difficult for the recipient(s) to decipher exactly what the request is

With the ever-increasing demand for E-Commerce solutions, there seem to be new options for business owners every day. That presents both options and challenges, as you have to figure out which online solution is right for you. It requires a good bit of research, and at least a strong beginner's understanding of basic industry terms such as bandwidth, SEO, PPC Marketing, disk space, etc. Worse yet, make the wrong decision and you can be locked in a contract with a service provider that isn't right for you and wasting thousands of dollars.

E-Commerce

Don't let that scare you. There is also a lot of upsides in this quest. First and foremost, your e-commerce store will be (or at least should be) your best employee. It will work 24/7, 365 days per year. It won't get sick, won't file a lawsuit against you, won't go on strike, and won't mess up its duties! Not to mention that it will cost a fraction of what your other employees will cost you, and it will never require health benefits! With that being said, let's review some of the main options that you have to consider and see if we can save you a ton of money, time, and frustration.

First things first, we have to consider your skill level, time frame, and budget. During this phase we will use the analogy of buying a car. Do you want to own the car, or lease the car? How nice of a car do you want? Can you drive a stick-shift? Do you need a racecar or a more economical solution to just get you from one place to the next? We'll take these questions one at a time.