When prospecting, there are a series of steps which we will follow as a general guide. Sometimes not all steps are needed, and other times there are additional steps required that aren't listed below. As a general guideline, the process works as follows:
- Using Google, Yelp, or other means of research, identify prospects that you would like to target.
- Identify the owner or decision maker, and attempt to obtain their email address.
- Contact Us pages
- Google their name and business
- Guess their email with online mail checking tools
- Once you have identified the decision maker and have their email address, submit the SEO Email Prospecting form.
- Screenshots and decent competitor information will enhance the Click-Through rate.
- This will tell the prospect that you have put together some information for him about some issues with his site, and you are wondering if he is the right person to send that information. If not, who should you send it to...
- If the prospect replies favorably and says that they do want to see the information, then you'll take the following steps:
- Generate the Report
- Create a quick YouTube video (with Private Settings) which walks them through whatever the highest level issues are from the report
- Fill out the Send Prospect Video form, which will automatically create the page with the video, etc. and email it to the prospect
