Complete Marketing Solution 

Our goal with this proposal is to provide you with a full-scale marketing strategy and implementation plan as an alternative route to hiring a single in-house employee. With this proposal, you'll receive access to a team of professional marketers ready for immediate action and a game plan for your organization.

Deliverables for this proposal will include 3 primary goals, ranging from immediate to long-term in nature:

1. Implementation
   • Our marketing strategies and training will better enable your team for the long-term initiatives, but your organization is facing limited bandwidth issues internally due to staffing.
   • We aim to bridge the gap by immediately implementing better solutions for your organization, while also filming and providing documented insight as to what we did, why we did it, and how it works.
2. Organizational Structure
   • While many of the efforts that will be immediately noticeable will be "customer facing", there are other resources that need to be built out to assist in the organizational structure of ESP.
   • For example, we will build out a wiki-portal complete with user-permissions on a per user basis where documented processes, digital resources, and documentation can be housed.
3. Training Strategies for Repeatable Processes
   • The goal of your organization is to grow to new locations. The goal for this proposal is to provide you with systems that can be immediately employed whether you are in Athens, Georgia or San Francisco, California.
   • We teach processes and systems that will work for any organization in any location so that you can maximize the Return on Investment from this partnership.
   • This is an example workflow of a deliverable game plan that would work for event promotion for ESP in Watkinsville that could also work for Java Joy in Nashville, TN

Web Design, Development, and Deployment

This project will be developed on a LAMP software stack (Linux, Apache, MySQL, PHP). We will build your site on the latest version of Word Press with multiple extensions, components, plugins, and customized development to help us achieve our goals.

We will rely on you to provide content for the pages of the site, as well as images you'd like to use. Much of the content will come from the existing site.

Google My Business Optimization

Having a strong presence in the Local search results means having a properly optimized GMB listing both on-page, and off-page. We will be running an aggressive campaign for up to five keywords within your immediate area and then working our way out. This campaign will take up to 5 months to come to completion.

Local Search Engine Optimization

52% of all search result clicks go through the 3 pack (aka "Maps Pack"). Ranking within that 3 Pack is done via a process known as Local Search Engine Optimization. Though citations and GMB optimization is at the core of Local SEO, this campaign will be more than just the culmination of these two foundational pieces. For this Local SEO campaign, we will also create internal content silos targeting specific locations within our target radius as well as external backlinks to increase our Domain Authority.

A workflow for this linking strategy can be found HERE, taken from our complete Link Building Strategy. This will be a concentrated effort to accomplish the following short-term and long-term goals:

• Establish geographic relevance
  • via Internal content silo strategies
• Establish domain and page authority
  • via External Backlinking Strategies
• Establish contextual relevance
  • via inner-linking and back-linking strategies

Organic Search Engine Optimization

Ranking within the Organic search results is a completely separate process from Local SEO. This process includes target-rich content that is run through a scoring algorithm (the calculator we looked at together) to see the numerical scores that we need to achieve in order to rank well. This is accomplished by a combination of the following tasks:

• Hyper-Local SEO plan based on combination of keywords + town/suburb/neighborhood names
• Content Silos for the target areas including primary cities, sub-locations, "things to do", and points of interest
  • This builds geo-relevancy as well as authority for Google
• Requires you to submit a 2,000 word article which will be processed by our internal team

Paid Ad Placement Strategies and Implementation

Strategically target (and re-target) audiences via paid ad campaigns. This will include the grant funds provided by Google as well as us applying for grant funds from other providers (ex: Facebook). This will target 4 core audience categories:

• Potential Members (specifically the family members of potential members)
• Donors / Contributors
• Volunteers
• Java Joy

Note that this will also include implementation for things like Big Hearts and other fundraising campaigns and events.

Automated Chat Bots

Automated chat-bots are arguably the most intuitive and advanced ways to turn visitors into leads for your business. We will develop a custom chatbot for you within this package, containing up to 15 modules. Though you can utilize this bot however you'd like, we recommend that you develop one customer-facing bot that would collect lead information on the front-end of your site.

An example of an automated chat bot can be found HERE.

Marketing Automations

Design and implement marketing automations to streamline follow-up communications, increase audience engagement, enhance event attendance, and minimize internal man-power requirements

Manpower 

You will have access to me being onsite 3 hours per week as well as 42 hours per month of my team's time. This time will be logged in ClickUp for Project Management purposes as well as documenting process for your further usage.